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Ready to unlock your focus?
Science-backed FORMULA
and proud partner of Informed sport
We've teamed up with Coventry University to put our formula to the test.
Following their scientific review, we can confidently say: the HP-1® formula is proven to enhance focus, clarity, and performance in everyday life.
RESULTS TAKE SHAPE OVER TIME
Here’s when you’ll feel the HP-1® difference.
HP-1® is designed to fuel your brain’s performance systems over time. Yes, you’ll notice that initial clarity kick. But the longer you stay consistent, the more those benefits stack - until focus feels natural, not forced.
AN INSTANT LIFT:
Caffeine delivers mental clarity and sharper focus without the crash.
AROUND 20 MINUTES IN:
L-Theanine and choline take over, extending that focus window and keeping your mind steady, not scattered.
THE LONG GAME BEGINS:
The full formula supports neuroplasticity and strengthens cognitive health - helping your brain adapt, learn, and recover faster over time.
Think of it like training. At first you build strength, but with consistency, you develop memory and control. HP-1® does the same for your mind - building lasting focus that switches on faster and stays sharp longer.
ONE BESPOKE FORMULA. ONE CLEAR PURPOSE: FOCUS.
Creatine
LONG-TERM COGNITIVE SUPPORT
Taken consistently, creatine helps get rid of brain fog over time.
Caffeine
IMMEDIATE INCREASED FOCUS
A measured dose of caffeine to help you lock in fast, without jitters or crashes.
Black Pepper
ENHANCED
ABSORPTION
Helps improve the absorption and effectiveness of key ingredients in the formula when taken consistently.
L-Theanine
SMOOTHER
FOCUS
Works alongside caffeine to support a calmer, more balanced focus experience.
Choline
Mental Performance Support
Supports key brain processes involved in focus and everyday cognitive performance.
Betaine HCl
Nutrient Absorption Support
Supports digestion and nutrient uptake to help your body make the most of the formula.
Iodine
Brain and Nervous System Support
Supports normal cognitive function and nervous system health.
Bacopa Monnieri
Cognitive Support Over Time
Traditionally used to support cognitive performance when taken consistently.
Ginkgo Biloba
Mental Performance Support
Supports blood flow to the brain, contributing to everyday cognitive performance.
B-Vitamins
Daily Cognitive
Support
Support energy metabolism and normal psychological function throughout the day.
Vitamin C
Cell Protection and Recovery
Supports the nervous system and helps protect cells from oxidative stress.
Vitamin E
Antioxidant
Support
Helps protect brain cells from oxidative damage as part of a balanced routine.
Peer reviewed with
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